Tahlia’s Masks wanted some high quality product Instagram videos and photos to showcase the artistry behind her hat creations. Since Instagram is a the most visually oriented social media platform we decided to focus on that, this meant short, square videos less than 30 seconds long so they would show up as regular posts.
For this project I used dramatic lighting in front of velvet-curtain backgrounds. This gave them a theatrical feel that’s very in line with the Tahlia’s Masks branding. I set them up on a swivel stool to give the rotation movement. A macro filter on my lens allowed me to get extreme close up shots of the details on each hat. In the edit I used speed ramping to speed up and slow down clips. This gives videos the interesting and slick dynamics often seen in social media commercials, as well as keeping the video moving. I started each Instagram video with close ups and movement shots to peak viewer interest and curiosity before revealing the full hat.
After the shoot she was left with a bank of quality content she could post over many weeks to come. All that I need from my clients is the products. I can create gorgeous little videos like this from my home studio. If you’d like to discuss what I could film for your products please get in touch.
To view more of Tahlia’s beautiful hats and masks you can visit her Etsy Shop.